"90's mom hair," a nostalgic nod to the iconic style of mothers in the 1990s, is characterized by its layered, volumized, and often permed appearance. Picture a woman rushing her kids to soccer practice in a minivan, her hair flowing behind her in a cascade of body and bounce.
This recognizable style became popular due to its versatility, ease of maintenance, and flattering effect on all face shapes. It emerged as a departure from the big, teased hair of the 80s, introducing a more relaxed and natural look that prioritized volume and movement.